Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

How to Create & Run a Quiz for Your Customers

Quizzes and Segmentation: Did you know that segmentation is one of the most powerful things you can do with your contacts, not just for the results you will generate but also for your customers, to ensure they are getting messages related to their situation. One way to do this is to ‘quiz’ your database with questions, and…

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