Inspiring Email Marketing Ideas for the Merriest Christmas Campaign
Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays….
Inspiring Email Marketing Ideas for the Merriest Christmas Campaign
Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays….
Convertri Now Natively Connects With Platformly…
Convertri Review and integration with Platform.ly Great News! Our friends over at Convertri have natively integrated Platform.ly into their suite. This means that if you are using Convertri to build your pages and funnels, you can get your leads and customers added directly into Platform.ly with the correct tagging or sequences, automatically. In this post…
An Overview of Event Tracking
Event Tracking is a highly flexible feature that allows you to collect data on a wide variety of contact behaviors. You can create an event for any activity on your website or app and assign it a value. As you begin to capture event data and send it to your Platformly account, you can use…
Email Marketing Tips: How to Clean Your Email List
List hygiene is a key aspect of Email Marketing. It is a best practice to keep your list clean and engaged, for better performance. Yet, it is overlooked by many… but what is list hygiene exactly? Simply put, it is the process of cleaning your email list to ensure the removal of all inactive, invalid,…
How to Create & Run a Quiz for Your Customers
Quizzes and Segmentation: Did you know that segmentation is one of the most powerful things you can do with your contacts, not just for the results you will generate but also for your customers, to ensure they are getting messages related to their situation. One way to do this is to ‘quiz’ your database with questions, and…
Using SMTP Servers & a List of Providers
Platform.ly is an all-in-one marketing automation suite, that also provides emails. We take care of all your email sending needs, but we also understand you may want to send higher amounts of mail or being responsible for your own sender score and delivery rates. Adding your own SMTP account(s) into Platformly allows you to increase…
How to Clean Your Email List & Why You Simply Must Do It
Why clean your email list? Vanity metrics like ‘how big is your list’, ‘what is your list size’? etc. mean nothing. What matters should be ‘what is your open rate’? ‘How many clicks do you get per mailing?’ and ‘what are your conversion rates?’ So here is the oxymoron – having a bigger list, can…
Platform.ly Integration – Jotform & Platformly New Native Integration…
Jotform is one of the most popular online form builders for creating survey’s, quizzes, and more with simple point and click ease. They also include conditional branching logic and are a very good choice if you are looking for a full featured form builder. We are proud to announce that Jotform now natively integrates with…
How To Create Automated Emails That Come From The Heart
Don’t you hate it when it feels like you’re just being funnelled through a system? When the company you’re dealing with just couldn’t give a crap? They send you through robotic switchboards; give you impersonal services and send you emails that could have been sent to just about anyone. It feels wrong, doesn’t it? Like…
Why You Need To Segment Your Email List
What Is Email List Segmentation? My friend, Mike, runs a music shop in the centre of town. Every day he serves hundreds of musicians from all over the world: Guitarists, Drummers, Violinists, Pianists and even the occasional Triangle player. All of these people love music. But, none of them come to the shop for the…