The Top 50 Marketing Influencers to Follow in 2020 👨‍💻

Sometimes, we all need a little bit of inspiration. And when it comes to marketing, we all know the inspiration and original insights are a difficult thing to come by. It seems like everyone around us is saying the same thing: so it’s great to have some influencers from different areas giving you great advice…

by Vanessa Marcos

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4 Effective Ways to Measure Influencer Outreach Campaigns

Influencer Outreach continues to mystify a lot of marketers. On one hand, it’s considered the number one marketing strategy for new customer acquisition. On the other, it’s considered unpredictable at best, unknown and costly at its worst. Here’s the deal. Influencer Outreach is here to stay. Influencer marketing is one of the fastest-growing marketing channels…

by Vanessa Marcos

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20 Lead Capture Form Tips to Increase Your Conversion in 2020

You’ve probably heard that “money is in the email list” and that it’s vital to build the one with engaged followers. Your website and landing pages are one of the most proven ways to quickly build the list. When you add a lead capture form to your lead capture pages, you can start asking visitors…

by Irina Maltseva

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Key Business Metrics Every SaaS Company Should Track

Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…

by Irina Maltseva

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