9 Tips for Email Marketing Video ▶️
If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email…
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9 Tips for Email Marketing Video ▶️
If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email…
9 Examples of The Best Gifs in Email Marketing 🎬
Are you looking for ways to make your email marketing messages stand out from the crowd? Gifs can help you make your messages more interesting and fun, by adding a visual effect. After all, visual information is processed 60 thousand times faster than words. At the same time, gifs are smaller than videos, and shorter…
Email Marketing Analytics: How to Track & Analyze Your Campaigns 👩💻💼
Should you use email marketing analytics to track your campaigns? Tough question, we know. Maybe you use some email marketing KPIs like open rate and bounce rate, but not much else. Maybe you’re not paying attention to any of that at the moment because you have a lot to do already. In this article, we’ll…
Social Proof in Email Marketing: Secret Weapon to Explode Your Sales
There’s no denying it – email marketing is still one of the best marketing activities in terms of return on investment. However, you rarely see companies that actually make the 40+ dollars on each dollar invested in email. Just having the will to use email marketing is not enough. Luckily, there are a few tricks…
Increase Your Visitor-to-Trial Conversion Rate With This One Email
About six months ago, I started an email outreach campaign to get more clients for my SaaS marketing consulting business. I started with a list of 1,000 SaaS companies and filtered it down according to revenue, stage, B2B vs. B2C, etc. One of the criteria I used was “Do they send this one specific email…
Email Deliverability: The Complete Guide to Owning the Inbox
Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why…
Why Email Marketing Automation is Essential for B2C Companies
If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on…
Inspiring Email Marketing Ideas for the Merriest Christmas Campaign
Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays….
Email Marketing Tips: How to Clean Your Email List
List hygiene is a key aspect of Email Marketing. It is a best practice to keep your list clean and engaged, for better performance. Yet, it is overlooked by many… but what is list hygiene exactly? Simply put, it is the process of cleaning your email list to ensure the removal of all inactive, invalid,…
Using SMTP Servers & a List of Providers
Platform.ly is an all-in-one marketing automation suite, that also provides emails. We take care of all your email sending needs, but we also understand you may want to send higher amounts of mail or being responsible for your own sender score and delivery rates. Adding your own SMTP account(s) into Platformly allows you to increase…
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Email Marketing
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