Email Deliverability: The Complete Guide to Owning the Inbox
Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why…
Email Marketing
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Email Deliverability: The Complete Guide to Owning the Inbox
Have you noticed that fewer of your subscribers are opening and engaging with your emails? Is your deliverability low and you don’t know what is causing it? Email deliverability is a much debated yet still misunderstood concept by many email marketers. By the end of this guide you will have a clear understanding on why…
Why Email Marketing Automation is Essential for B2C Companies
If you think that email marketing automation is old news, we’ve got a surprise for you. Leading marketers believe that B2C marketing automation is gaining its momentum right now. If you don’t believe us, look at the statistics. The astonishing 67% of global Marketing game-changers use Marketing automation tools. As a result, the spending on…
Inspiring Email Marketing Ideas for the Merriest Christmas Campaign
Christmas is one of the best times of the year to communicate with your customers – they are prone to purchase more and look for big deals and discounts. Statistics show that email marketing is responsible for 20% of holiday sales. Moreover, 68% of users are more likely to open promotional emails during the holidays….
Email Marketing Tips: How to Clean Your Email List
List hygiene is a key aspect of Email Marketing. It is a best practice to keep your list clean and engaged, for better performance. Yet, it is overlooked by many… but what is list hygiene exactly? Simply put, it is the process of cleaning your email list to ensure the removal of all inactive, invalid,…
Using SMTP Servers & a List of Providers
Platform.ly is an all-in-one marketing automation suite, that also provides emails. We take care of all your email sending needs, but we also understand you may want to send higher amounts of mail or being responsible for your own sender score and delivery rates. Adding your own SMTP account(s) into Platformly allows you to increase…
How to Clean Your Email List & Why You Simply Must Do It
Why clean your email list? Vanity metrics like ‘how big is your list’, ‘what is your list size’? etc. mean nothing. What matters should be ‘what is your open rate’? ‘How many clicks do you get per mailing?’ and ‘what are your conversion rates?’ So here is the oxymoron – having a bigger list, can…
How To Create Automated Emails That Come From The Heart
Don’t you hate it when it feels like you’re just being funnelled through a system? When the company you’re dealing with just couldn’t give a crap? They send you through robotic switchboards; give you impersonal services and send you emails that could have been sent to just about anyone. It feels wrong, doesn’t it? Like…
Why You Need To Segment Your Email List
What Is Email List Segmentation? My friend, Mike, runs a music shop in the centre of town. Every day he serves hundreds of musicians from all over the world: Guitarists, Drummers, Violinists, Pianists and even the occasional Triangle player. All of these people love music. But, none of them come to the shop for the…
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Email Marketing
Tips, insights, fresh ideas and more
to up your email marketing game
Marketing Automation
Techniques that will help you design
more effective automations
Growth Marketing
Other marketing topics: SEO,
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