Key Business Metrics Every SaaS Company Should Track
Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…
Email Marketing
Marketing Automation
Growth Marketing
Business Training
Product Updates
Key Business Metrics Every SaaS Company Should Track
Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money…
How to Create & Run a Quiz for Your Customers
Quizzes and Segmentation: Did you know that segmentation is one of the most powerful things you can do with your contacts, not just for the results you will generate but also for your customers, to ensure they are getting messages related to their situation. One way to do this is to ‘quiz’ your database with questions, and…
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Email Marketing
Tips, insights, fresh ideas and more
to up your email marketing game
Marketing Automation
Techniques that will help you design
more effective automations
Growth Marketing
Other marketing topics: SEO,
Content Marketing, Growth Hacking...
Business Training
General business advice,
how to start and run a business
Product Updates
Updates about Platform.ly,
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