Top 50 Email Subject Lines – Tried & Tested
When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your…
Top 50 Email Subject Lines – Tried & Tested
When drafting a message for an email campaign, a drip sequence, or any other kind of email message, a lot of time is spent on crafting the perfect message to capture your readers’ attention. Yet most of the time, the email you spent hours drafting and editing won’t even be opened. The reason why your…
Top 7 Newsletter Templates in Platformly 📧
For many marketers, email newsletters are the recipe for success – which translates into a higher ROI (return on investment). After all, the ROI for email marketing is four times higher than any other channel: the average return for email marketing is an astounding 122%, according to an eMarketer study. Of course, newsletters have their…
Advantages of Segmenting Your Email Marketing Campaigns
Segmentation is often mentioned as a pillar strategy for email marketing. But do you know what segmentation is and what the advantages are of using it in your email marketing campaigns? In this article, we’ll go through the benefits of email marketing segmentation and give you a few ideas on how to use it. First…
What Is Link Tracking & Why Do You Need It? 🔗
Link tracking is one of the most underrated features in Platformly. Our software allows users to track links, but many users may not be aware of the advantages of this feature and how it can help to improve conversion rates. That’s why we’re going to explain in this article what link tracking is, and why you…
7 Marketing Trends for 2021 🍾
2020 has been an atypical year for many reasons. However we are sure that one thing stands out for marketers: user behavior has changed dramatically in 2020, and these changes don’t seem to be reversible. Online shopping grew immensely during this last year. Black Friday and Cyber Monday achieved an unprecedented sales volume. Of course,…
What Are Sales Pipelines & How To Create One 🧭
If you’re not sure what steps your customers need to go through prior to making a purchase, a sales pipeline might help you. We recently added this feature to Platformly so, in this article, we’ll show you how to use them in order to sell more and improve your relationship with customers. 🤝 But first of…
Halloween Marketing: How to Sell During the Spookiest Time of the Year 🎃
Halloween is the spookiest time of the year, but it is also one of the most entertaining events around the world. What used to be viewed as a holiday for the kids now justifies partying for all ages, and we’d probably say that some adults have more fun than the kids on Halloween. This is…
12 Best Tips for Abandoned Cart Emails 🛒
If you run an eCommerce store, you’re probably aware that almost 70% (on average) of your shoppers abandon their carts. That seems like a lot, doesn’t it? But not all of it is bad news for you. The good news is that if you send emails to all your customers who left a cart behind,…
3 Ideas to Build Your E-Commerce Contact List With Crowdsourcing 🗣️🎤
Crowdsourcing is one of the hallmarks of Web 2.0. Even though it might fail, as we know from all the times someone just edited Wikipedia to serve their own agenda, it can still help businesses no matter their size. Some websites allow you to crowdsource anything from logos to interior design and architecture. This gives…
7 Ways Marketing Automation Can Help Your eCommerce Business 🛍️
As a marketer, you’ve probably heard of eCommerce marketing automation. However, when people first hear about marketing automation, they usually have quite a few questions. Is it going to replace real-life marketers? How does it work? How is it going to help me? This article is going to answer these questions by showing a few…