9 Tips for Email Marketing Video ▶️
If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email…
9 Tips for Email Marketing Video ▶️
If you use email marketing, you already know it is a highly effective marketing tool. With an ROI of $42 for every dollar spent, email is a great way to connect to your customers and prospects and stay on top of every sales opportunity. However, one thing you may not have tried yet is email…
9 Examples of The Best Gifs in Email Marketing 🎬
Are you looking for ways to make your email marketing messages stand out from the crowd? Gifs can help you make your messages more interesting and fun, by adding a visual effect. After all, visual information is processed 60 thousand times faster than words. At the same time, gifs are smaller than videos, and shorter…
19 Lead Magnets You Should Use To Increase Sales 📌🛎️
Even though the expression “lead magnets” might be unknown to you, you’re most likely familiar with its practice. A lead magnet is something you provide entirely free to prospects in exchange for their contact information. There are many ways to go about this and to make lead magnets profitable for your business, and that’s what…
How to Communicate Effectively in Times of Crisis 📢
The current worldwide crisis has created a series of challenges in terms of how companies and brands interact with their customers. This situation calls for the right type of communication. But what is the right type of communication in such an atypical situation? The great majority of the current workforce has never faced anything like…
Top 10 Best Practices for your SMS Marketing Campaigns 📱
SMS used to be a communication tool that wasn’t available for the common business to use. However, with the rise of new and more affordable marketing automation solutions like Platformly, many small and medium businesses now have the chance to use this means as a marketing solution to let consumers know about news and offers….
Our Top 12 Tools for Remote Work
Due to the current crisis that has spread around the globe, many of us are trying to figure out the best way to work from home while maintaining productivity. At Platformly, we’ve always worked remotely, so we have a few tips for our readers who may still be adjusting to this practice. This article will…
Email Marketing Analytics: How to Track & Analyze Your Campaigns 👩💻💼
Should you use email marketing analytics to track your campaigns? Tough question, we know. Maybe you use some email marketing KPIs like open rate and bounce rate, but not much else. Maybe you’re not paying attention to any of that at the moment because you have a lot to do already. In this article, we’ll…
How to Use Marketing Funnel Automation to Nurture Sales
For many marketers, marketing automation is still a confusing matter. With this article, we hope to clarify some of the myths surrounding marketing automation and show you the benefits of getting a marketing automation solution for you and your team. First of all, there’s a common myth that marketing automation will replace marketers. That couldn’t…
The Top 50 Marketing Influencers to Follow in 2020 👨💻
Sometimes, we all need a little bit of inspiration. And when it comes to marketing, we all know the inspiration and original insights are a difficult thing to come by. It seems like everyone around us is saying the same thing: so it’s great to have some influencers from different areas giving you great advice…
4 Effective Ways to Measure Influencer Outreach Campaigns
Influencer Outreach continues to mystify a lot of marketers. On one hand, it’s considered the number one marketing strategy for new customer acquisition. On the other, it’s considered unpredictable at best, unknown and costly at its worst. Here’s the deal. Influencer Outreach is here to stay. Influencer marketing is one of the fastest-growing marketing channels…